McMarketing Genius

by statia on December 16, 2004

Does anyone remember the McDonald’s burger that came out a few years back. Maybe late 80′s early 90′s. It came in the packaging that kept the hot side hot and the cold side cold? The most stupid marketing idea ever? What the hell was that burger called?


Update:

Thank you Amy and Empress. It was in fact, the McDLT. That was going to bug the shit out of me.

{ 11 comments }

MissDirected December 16, 2004 at 2:21 pm

The Mc DLT. I’m not 100% sure on that, but I’m about 97%. I am full of useless trivia. I could even do the menu song if you wanted.

Empress December 16, 2004 at 2:22 pm

Oh yeah! I remember that! McDLT sounds right, though. Absolutely idiotic and tasteless to boot!

ed adkins December 16, 2004 at 2:34 pm

MC DLT is correct! “This was a odd packaged sandwich that came in a styrofoam container with 2 seperate compartments. One compartment contained half the bun with the hot meat. The other compartment was the top of the bun with the cold mayo, lettuce and tomato.” from here.

I am a complete dork for looking that up.

Solonor December 16, 2004 at 2:43 pm

Dumbest sandwich ever made. Um, not that I would know or anything. I mean it’s not like I worked there for five fricking years or anything. Errrr… you want fries with that?

sphinx December 16, 2004 at 2:47 pm

*McFeels*

mikey December 16, 2004 at 3:05 pm

i remember that shit. it didn’t last very long, which isn’t very surprising.

what *is* surprising is that they keep bringing back the fuckin McRib. who eats that shit?

Camille December 16, 2004 at 4:57 pm

Dude! Josh, Kevin and I were just talking about the McDLT the other day. [queue scary music]

Deltus December 16, 2004 at 10:50 pm

They kept the cold side cold, so that when it was time to eat it… um… you’d put the hot and cold together… *scratches head* and have a fucking lukewarm sandwich anyways?

The Meeeeester December 17, 2004 at 7:24 am

sphinx December 17, 2004 at 7:34 am

Kenn December 20, 2004 at 9:11 am

Ummm… the McDLT is actually now the Big & Tasty minus the styrofoam.

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